journal6 ›› 2005, Vol. 26 ›› Issue (2): 62-64.

• Key disciplines • Previous Articles     Next Articles

Marketing Problems of Hunan Laodie Co. and the Countermeasures


  1. (College of Business,Jishou University,Jishou 416000,Hunan China)
  • Online:2005-04-15 Published:2012-09-22

Abstract: Though Laodie Co. has won some marketing achievements,there still exist some problems,i.e. lack of marketing strategic plan,shortness of marketing talents,rough distribution,no guarantee for the product quality,inadequate strength of advertisment,and so on.After analyzing these problems,the paper gives some countermeasures,such as strengthening the marketing strategic plan and crisis consciousness education,enhancing the company's competitiveness,building a brand strategy,stabilizing the product quality,reinforcing the publicity campaign,improving the quality of the whole sales force,etc to make the company develop and expand.

Key words: Laodie Co., problem, marketing countermeasure

WeChat e-book chaoxing Mobile QQ