Journal of Jishou University(Natural Sciences Edition)

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Optimal Ordering Strategy for Car Rental Company Based on Newsboy Model

LUO Ruxue,YANG Lu   

  1. (Cunjin College of Guangdong Ocean University,Zhanjian 524094,Guangdong China)
  • Online:2016-07-25 Published:2016-07-19


For the efficiency improvement of the car rental companies and their competitiveness,making an efficient car ordering strategy has become the research focus in the car rental industry.Assuming that the stochastic demand for car rental market fits the normal demand,this paper establishes the optimal ordering model for car rental companies.The validity and reliability of the model are verified by an example analysis and based on the MATLAB operation.

Key words: newsboy model, car, rent, optimal ordering strategy

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