journal6 ›› 2001, Vol. 22 ›› Issue (1): 84-86.

• Scientific research bulletin • Previous Articles     Next Articles

A Probe Into University Journal Editor’s Corporate Identity Consciousness


  1. ( Editorial Board of Journal of Jishou University , Jishou 416000, Hunan China)
  • Online:2001-03-15 Published:2013-01-05

Abstract: Corporate Identity, Which is composed of Mind Identity, Behavior Identity and Visual Identity, is a theory of the modern enterprise marketing and management. The extension of editor’s duty and the self-development of the journals require that an editor be of CI consciousness which includes the correct location of MI, the carrying out of BIand the Outward convey of VI.

Key words: journal editor, CI consciousness, CIS

WeChat e-book chaoxing Mobile QQ