Abstract:

Combined with analytic hierarchy process (AHP) and entropy weight method, this paper constructs an evaluation index system of rural industry revitalization based on the farmer perspective. Data of 887 sample villages in industry development are collected in the programme "Thousand Village Survey" of Hunan Province. The empirical study shows that the spatial differentiation pattern of rural industry development in Hunan Province is obvious, showing a high concentration state; the imbalance phenomenon of rural industry development is obvious, showing the trend of "north high and west low"; the capital, technology, talents and other elements needed for rural industry development are relatively weak; the quality and efficiency of rural industry is not high. Problems such as incomplete categories, insufficient vitality of elements and short industrial chain are prominent. In order to achieve the goal of overall rural revitalization, it is necessary to formulate a global strategy and vigorously promote the development of industrial integration, to pay attention to multiple inputs and increase support for industrial revitalization in poor areas, to strengthen the characteristics of advantages and cultivate rural revitalization industries in various areas according to local conditions, to optimize the top-level design and steadily promote the revitalization of rural industries, to innovate the institutional mechanism and evaluate rural industries scientifically and dynamically.

Key words: farmer perspective, rural industry, rural revitalization, index system