Abstract: Based on online survey and field investigations conducted at five university libraries in western Hunan,this study analyzes the current status and existing challenges of promoting red cultural resources in university libraries in the framework of "Three Comprehensive Educaton Initiatives".It proposes optimization strategies including restructuring top-level design,establishing an education operation mechanism,innovating resource service models,and building a scientific and effective evaluation system.These strategies can effectively enhance reading promotion involving red cultural resources and improve cultural education outcomes.These strategies can  also strengthen students' cultural identity and value orientation,support innovation capabilities and overall competence among college students.They can further promote high-quality talent cultivation in higher education institutions,and reinforce the consciousness of the Chinese nation as a community.

Key words: "Three Comprehensive Education Initiatives", western Hunan, university library, red cultural resources, reading promotion strategy