Abstract: Based on the Baidu Index from 2017 to 2023,this study analyzes the spatio-temporal characteristics of and influencing factors for online attention on high-level scenic spots in Western Hunan region.The results show that:(1) The online attention in the past seven years has first declined and then risen;there are significant seasonal differences,with higher attention in summer and autumn;attention is higher during holidays and there is a clear precursor effect.(2) There is a large spatial difference in online attention,with a significant primacy effect,showing a relatively scattered distribution but a trend of concentrated development,with obvious distance effect and local consumption characteristics.(3) The main factors affecting the online attention include the resources,climate,the distance between the scenic spots and the tourist source areas,holiday systems,economic factors in the tourist source areas,and changes in the external tourism environment.

Key words: high-level scenic spots, online attention, spatial-temporal characteristics, influencing factors, Western Hunan region