Abstract: Based on the theories of industry integration and stakeholders,this paper constructs an evaluation index system of the integration effect of intangible cultural heritage and tourism in traditional villages from four aspects of economy,culture,society and ecology,and makes an empirical analysis by taking four typical national-level traditional villages (Zhushan Village,Shiyanping Village,Shibadong Village and Huangdu Village) in western Hunan as examples.The results show that the economic,social and ecological effects of Huangdu Village are good,the cultural effects are good,and the coordination among the effects is high.The ecological and social effects of Zhushan village are good,and the economic and cultural effects are good.The ecological effect of Shibadong Village is very good,and the economic,cultural and social effect is good.The economic effect of Shiyanping village is low,the cultural effect is ordinary,the ecological and social effect is good,and the coordination among the effects needs to be enhanced.In order to further enhance the integration effect of intangible cultural heritage and tourism in traditional villages in western Hunan,and realize the deep and high-quality integration of the two,countermeasures are proposed from five stakeholder levels:government,community,villagers,enterprises and tourists.

Key words: traditional village, intangible cultural heritage, rural tourism, integration effect, western Hunan