Abstract: Through a questionnaire survey,the author studies the influence of corporate social responsibility on consumer purchase intention in fast-moving consumer goods industry from both absolute level and relative level.Through the study,there is a positive relationship between corporate social responsibility (absolute level) and consumer purchase intention.The finding also shows that with the improvement of corporate social responsibility performance in industry,consumer purchase intention correspondingly improves.

Key words: fast-moving consumer goods, corporate social responsibility, consumer purchase intention