journal6 ›› 2009, Vol. 30 ›› Issue (5): 121-125.

• Management • Previous Articles     Next Articles

Empirical Study on Fictitious Trade Area  Based on Huff Model


  1. (Institute of Economy and Trade Development,Hunan College of Commerce,Changsha 410205,China)
  • Online:2009-09-25 Published:2012-04-21

Abstract: Electronic Commerce gradually becomes the driving force of economic and social development.Internet environment greatly changes the  traditional Huff mode.The paper puts forward fictitious trade area model based on the revised  traditional Huff model and checks  it up by six online stores of Taobao and Paipai.The result is satisfactory.

Key words: Huff model, fictitious trade area,,

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