Abstract: On the basis of summarizing the development environment of insurance market in the western part of Hunan,this paper analyzes the current development conditions of the insurance market in this part,discusses some problems existed in this market,and puts forward the countermeasures of the development of the insurance industry in this particular place.

Key words: the insurance market in the western part of Hunan, the insurance revenue, the depth of insurance, the intensity of insurance, market share