journal6 ›› 2009, Vol. 30 ›› Issue (1): 119-121.

• Sports • Previous Articles     Next Articles

Construction of Experiential Marketing Model of Sports Products


  1. (Department of Physical Education,Hengyang Normal School,Hengyan 421008,Hunan China)
  • Online:2009-01-25 Published:2012-04-27

Abstract: Starting from analying the core idea,model and strategy of experiential marketing,the author explores the experiential marketing model of sports product in order that marketing of sports product can adapt to the experiential economy.

Key words: experiential economy, experiential marketing, marketing model

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