Abstract: To investigate the main factors of  influencing rural women sports behavior in the national border areas of Hunan,Hubei,Chongqing and Guizhou with the aim of providing evidence for sports intervention and health promotion,the author selected 520 rural women between 18 and 60 years old in the  border areas of Hunan,Hubei,Chongqing and Guizhou by random  sampling method,and made questionnaire survey.Structural equation model(SEM) of the influential factors was constructed through the partial least squares method.Results showed significant difference among rural women of different occupation and different culture.Health,community factors,social support were important factors of affecting the women’s physical behavior.Women’s  psychological status and value on sports showed  indirect impact.It is concluded that  social support must be increased and good social environment be created,to meet women’s sports demand in these areas,promote their  sports awareness,and develop their positive values on sports,so that the rural women’s physical and mental health can be improved.

Key words: structural equation model, rural women, sports behavior, empirical analysis