journal6 ›› 2015, Vol. 36 ›› Issue (3): 7-11.DOI: 10.3969/j.cnki.jdxb.2015.03.002

• Mathematics • Previous Articles     Next Articles

Application of Multivariate Statistical Analysis in the Evaluation of the Service Quality of Insurance Company

 LI  Yan, ZHANG  Yong, CHEN  Guo-Ping   

  1. (School of Mathematics and Statistics,Jishou University,Jishou 416000,Hunan China)
  • Online:2015-05-25 Published:2015-06-03

Abstract: The service quality of insurance company directly affect its reputation and customer’s purchase intentions,and the evaluation of the service quality involves many influencing factors.Using principal component analysis and factor analysis,a number of indicators can be processed together,so,concentrated information,the indexes of reduced dimension,simplified variable can be obtained.With the SPSS 21.0 statistical software,the survice quality questionare of ten insurance companies are studied,and a comprehensive evaluation function are constructed,which uses the variance of each principal component contribution rate as weight.This study is significant for insurance companies to improve their service quality.

Key words: principal component analysis;factor analysis;statistics application, service quality of insurance company

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