Abstract: From the perspective of rural tourism, this paper explores the relistic plight and developing path of rural cultural revitalization in Western Hunan, which is rich in rural cultural resources, analyzes and finds that there are some plight of “space absence”, “spiritual absence” and “subject absence” in the revitalization of rural culture in Western Hunan, and puts forward that we should make full use of rural tourism as a carrier to strengthen the scientific planning, protection and inheritance of rural culture, integrate the national ecological and cultural elements and regional characteristics of Western Hunan into tourism practice, actively expand the display platforms of local culture, improve the spiritual connotation of local culture, broaden the cultivation path of rural cultural talents, introduce and retain rural cultural talents, optimize the quality of rural cultural tourism in Western Hunan and promote the prosperity and development of rural culture.

Key words: rural culture, realistic plight, developing path, Western Hunan