Influential Factors of Poverty Reduction Effects of Enterprise Participation in Rural Tourism Development

doi:10.13438/j.cnki.jdzk.2020.03.008

Abstract

Abstract:

Taking Xuefengshan Tourism Company, Diana Rose Company and Hangwumiaozhai Tourism Company in Wuling Mountain Areas as examples, this paper explores the factors that influence the poverty reduction effects of enterprise participation in rural tourism development. The results show that the influential factors include enterprise strength, business model, tourism development environment, interest linkage mechanism, and so on. The paper constructs a influential factor model of poverty reduction effects of enterprise participation in rural tourism development, and puts forward some suggestions to improve the poverty reduction effects of enterprise participation in rural tourism development.

Key words: enterprise, rural tourism, tourism development, poverty reduction effects, influential factors

ZHANG Yanfei, LU Wei. Influential Factors of Poverty Reduction Effects of Enterprise Participation in Rural Tourism Development[J]. Journal of Jishou University（Natural Sciences Edition), DOI: 10.13438/j.cnki.jdzk.2020.03.008.

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