Abstract: In the accordance with the present situation of market competition of family-use broadband in the telecom industry,the analysis on the related factors of making the pricing packages,and the issues in the process of executing the pricing packages of family-use broadband of Hunan Tietong,this paper puts forward the strategies of designing the pricing packages of family-use broadband in the telecom market,which are the strategy of brands,the strategy of increasing the number of phone calls users,the strategy of full business operation and the strategy of providing the increment service.

Key words: family-use broadband, pricing package, strategy of designing