Journal of Jishou University(Natural Sciences Edition) ›› 2026, Vol. 47 ›› Issue (3): 89-96.DOI: 10.13438/j.cnki.jdzk.2026.03.013

• Communication • Previous Articles    

Three-Dimensional Path Way for Reshaping the News Functions of County-Level Converged Media:An Empirical Study Based on Liling City and Youxian County in Hunan Province

MAO Zhouyu   

  1. (School of Journalism and Communication,Hunan Normal University,Changsha 410081,China)
  • Online:2026-05-25 Published:2026-06-16

Abstract: Using the case study method,with Youxian County as the representative weakening media and Liling City as the typical case of innovation,this study employs various research methods including field research,in-depth interviews,and questionnaire surveys,to comparatively analyze the practice of converged media construction in the two localities.It examines the causes of the weakening of county-level converged media news functions,and explores the path ways for reshaping these functions.The results show that the root cause of the current weakening of news functions in county-level converged media lies in insufficient funding,outdated communication paradigm,and imbalance in the talent structure.The three-dimensional path ways for reshaping the news functions of county-level converged media are "mechanism integration-function extension-cross-border collaboration".

Key words: county-level converged media, news function, localized communication, communication paradigm, digital and intelligent technology

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