Abstract: Using the case study method,with Youxian County as the representative weakening media and Liling City as the typical case of innovation,this study employs various research methods including field research,in-depth interviews,and questionnaire surveys,to comparatively analyze the practice of converged media construction in the two localities.It examines the causes of the weakening of county-level converged media news functions,and explores the path ways for reshaping these functions.The results show that the root cause of the current weakening of news functions in county-level converged media lies in insufficient funding,outdated communication paradigm,and imbalance in the talent structure.The three-dimensional path ways for reshaping the news functions of county-level converged media are "mechanism integration-function extension-cross-border collaboration".

Key words: county-level converged media, news function, localized communication, communication paradigm, digital and intelligent technology