Abstract: It is one of research focuses how to improve the college students’ enterpreneurial ability,and it is even more significant to the western college students.This paper analyzed the relationship between perceived value and initiative spirit,introduces the key factors influeucing the initiative spirit,and put some suggestions as to promote college students’ enterpreneurial ability aiming at disadvantages of remoteness and laggard information in western area.

Key words: enterpreneurial ability, perceived value of entrepreneurship, nitiative spirit of entrepreneurship