Journal of Jishou University（Natural Sciences Edition)
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ZHU Siwen
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Abstract:
Innovation abilities include the abilities in terms of knowledge learning and application，creative thinking，and adapting to circumstances.There are six factors that influence the innovation abilities，namely，national innovation policies and regulations，conception of teaching in universities，teaching methods and measures，practice，teaching staff，and innovation atmosphere in universities.The importance of these factors is verified by fuzzy evaluation.Thus it is necessary to give priority to these factors.
Key words: marketing major, innovation ability, fuzzy comprehensive evaluation
ZHU Siwen. Innovation Ability Training for Marketing Majors in UniversitiesBased on Fuzzy Evaluation[J]. Journal of Jishou University（Natural Sciences Edition), DOI: 10.3969/j.cnki.jdxb.2016.04.019.
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URL: https://zkxb.jsu.edu.cn/EN/10.3969/j.cnki.jdxb.2016.04.019
https://zkxb.jsu.edu.cn/EN/Y2016/V37/I4/88
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