Journal of Jishou University(Natural Sciences Edition)

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Innovation Ability Training for Marketing Majors in UniversitiesBased on Fuzzy Evaluation

ZHU Siwen   

  1. (Hunan University of Finance and Economics,Changsha 410205,China)
  • Online:2016-07-25 Published:2016-07-19


Innovation abilities include the abilities in terms of knowledge learning and application,creative thinking,and adapting to circumstances.There are six factors that influence the innovation abilities,namely,national innovation policies and regulations,conception of teaching in universities,teaching methods and measures,practice,teaching staff,and innovation atmosphere in universities.The importance of these factors is verified by fuzzy evaluation.Thus it is necessary to give priority to these factors.

Key words: marketing major, innovation ability, fuzzy comprehensive evaluation

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