Journal of Jishou University(Natural Sciences Edition) ›› 2022, Vol. 43 ›› Issue (6): 80-86.DOI: 10.13438/j.cnki.jdzk.2022.06.014

• Medical • Previous Articles     Next Articles

Logic,Dilemma and Path of Media Integration Development of Medical Journals

GUO Xiaoya   

  1. (Jilin Zhuoxin Medical Media Group Co.,Ltd.,Changchun 100044,Jilin China)
  • Online:2022-11-25 Published:2023-01-10

Abstract: Media integration has become an important means for medical journals to enhance their academic content and influence.In essence,media integration plays an important role in improving the academic capacity of medical journal editors,expanding the dissemination channels of medical journals,and improving the academic influence of medical journals.However,limited by many factors,the media integration of medical journals is still facing difficulties such as low development orientation,insufficient content innovation and shortage of professional personnel,which seriously affects the sustainable development of medical journals.Therefore,it is proposed that medical journals should focus on the new development trend of " Internet + Media ",orientate the development direction of media integration of medical journals with high standards,build the characteristic brand of media integration development of medical journals,and establish a team of medical journal media integration professionals,so as to finally realize the high integration development of medical journals and new media.

Key words: medical journal, media integration, internal logic, reality dilemma, path for optimization

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