Abstract:

Through the analysis of the development of Miao's traditional festival sports, it is proposed that cultural creativity is the main way for the coordinated development of traditional festival sports and tourism industry, which has already reached preliminary achievements and has become the new engine for Jishou's economic development. Seizing development opportunities, identifying the brand differences, and innovating the ethnic sports culture and tourism through  ecological measures are the way for the coordinated development of Miao's traditional ethnic festival sports and tourism industry. The contradiction between ethnic sports culture development and culture inheritance, the weakening of cultural identity, the self-interest of the government and the enterprise, and so on, are problems which deserve our great attention.

Key words: Miao's traditional festival sports, tourism industry, coordinated development