Journal of Jishou University(Natural Sciences Edition)

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Implementation of Hotel Room Recommendation Algorithm Based on RFM Model and Collaborative Filtering Technology

ZHOU Guiru   

  1. (Department of Basic Teaching,Fujian Chuanzheng Communications College,Fuzhou 350007,China)
  • Online:2018-11-25 Published:2018-12-07


In order to improve the personalized recommendation of hotel rooms,an RFM model is proposed to combine with the original collaborative filtering technology.The accuracy and validity of the improved algorithm are verified to be superior to the traditional collaborative filtering algorithm.

Key words: RFM model, collaborative filtering, hotel service, recommendation algorithm

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