吉首大学学报(自然科学版) ›› 2025, Vol. 46 ›› Issue (6): 90-96.DOI: 10.13438/j.cnki.jdzk.2025.06.012

• 特色专栏:武陵山片区研究 • 上一篇    下一篇

湘西地区高级别景区网络关注度的时空特征及影响因素

刘水良,黄超,董小彤   

  1. (吉首大学旅游与城乡规划学院,湖南 张家界 427000)
  • 出版日期:2025-11-25 发布日期:2025-12-17
  • 作者简介:刘水良(1979—),女,湖南湘潭人,吉首大学旅游学院副教授,硕士生导师,主要从事旅游经济和世界遗产管理研究.
  • 基金资助:
    国家社会科学基金资助项目(23XMZ027);湖南省自然科学基金资助项目(2023JJ30491)

Spatial-Temporal Characteristics of and Influencing Factors for Online Attention on High-Level Scenic Spots in the Western Hunan Region

LIU Shuiliang,HUANG Chao,DONG Xiaotong   

  1. (School of Tourism and Urban-Rural Planning,Jishou University,Zhangjiajie 427000,Hunan China)
  • Online:2025-11-25 Published:2025-12-17

摘要:基于2017—2023年百度指数,分析了湘西地区高级别景区网络关注度的时空特征及影响因素.结果表明:(1)网络关注度近7年表现为先降后升;季节性差异较大,夏秋两季关注度较高;节假日关注度较高,且有明显的前兆效应.(2)网络关注度的空间差异性较大且首位度效应明显,分布较分散但表现出集中发展趋势,具有明显的距离衰减效应和在地消费特征.(3)资源特性、气候舒适度、景区与客源地的距离、节假日制度、客源地经济发展水平、旅游外部环境等,是影响湘西地区高级别景区网络关注度的主要因素.

关键词: 高级别景区, 网络关注度, 时空特征, 影响因素, 湘西地区

Abstract: Based on the Baidu Index from 2017 to 2023,this study analyzes the spatio-temporal characteristics of and influencing factors for online attention on high-level scenic spots in Western Hunan region.The results show that:(1) The online attention in the past seven years has first declined and then risen;there are significant seasonal differences,with higher attention in summer and autumn;attention is higher during holidays and there is a clear precursor effect.(2) There is a large spatial difference in online attention,with a significant primacy effect,showing a relatively scattered distribution but a trend of concentrated development,with obvious distance effect and local consumption characteristics.(3) The main factors affecting the online attention include the resources,climate,the distance between the scenic spots and the tourist source areas,holiday systems,economic factors in the tourist source areas,and changes in the external tourism environment.

Key words: high-level scenic spots, online attention, spatial-temporal characteristics, influencing factors, Western Hunan region

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