Abstract:

Combined with grounded theory and multi case analysis, using NVivo 11.0 qualitative analysis software, taking YongshunTawo, Huayuanshibadong and Sangzhihongjiaguan as examples, this paper constructs the structural dimension and content system of influenctial factors of red tourism development in Western Hunan. The results show that the influenctial factors mainly include basic conditions, operation mode and development environment, and industrial integration plays an important role in regulating operation mode. Therefore, the development of red tourism in Western Hunan can be carried out from "seizing the development opportunity, adapting to the change of market demand", "improving the basic conditions, consolidating the foundation of red tourism development", "strengthening the industrial integration and interaction, innovating the operation mode", "encouraging the participation of farmers, improving the quality of red tourism development".

Key words: red tourism, tourism resources, industrial integration, development path