Journal of Jishou University(Natural Sciences Edition)

• Characteristic column:Study on Wuling Mountain Area • Previous Articles     Next Articles

Brand Construction of Ecological Leisure Tourism in Hongjiang City Through Integrative Development

ZHU Mingxia   

  1. (CPC Hongjiang Municipal Party School,Hongjiang 418100,Hunan China)
  • Online:2018-11-25 Published:2018-12-21


In the context of integrative tourism development,this paper investigates the four major eco-leisure tourist attractions in Hongjiang city and analyzes the construction of tourism brand from advantages,disadvantages,opportunities and challenges.It puts forward the ideas of innovative development of eco-leisure tourism brand in Hongjiang City.

Key words: global tourism, ecological leisure tourism, tourism brand

WeChat e-book chaoxing Mobile QQ