journal6 ›› 2011, Vol. 32 ›› Issue (6): 104-108.

• Economics • Previous Articles     Next Articles

Factors Influencing the Purchase of Tourism Electronic Commerce


  1. (Hunan Broadcasting and TV University,Changsha 410004,China)
  • Online:2011-11-25 Published:2012-03-22

Abstract: In order to improve the tourism electronic commerce industrialization level,this paper analyzes the factors influencing the purchase of tourism electronic commerce based on the first-hand data from questionnaire survey.The results shows that comprehensive information,security trading,convenient communication and perfect after-sale service constitute the core factors;favorable prices,personalized product,good culture and interactive community are the secondly important factors;and visitors' familiarization with network and their shopping experience play the minimum role.

Key words: tourism electronic commerce, purchase, influencing factors, statistical analysis

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