Abstract:

This paper analyses the influential factors for the moderate-scale management of kiwi fruit in Fenghuang county，including the modes of production and management，supporting service，natural and market risks，management technology，and rural financial credit system.The research thus proposes some countermeasures，including promoting the guiding function of professional cooperation，facilitating the leading role of large enterprises and planters，improving technology of the orchard field management and fruit management，and optimizing the rural financial credit system.

Key words: moderate-scaled management, kiwi fruit, influential factor, Fenghuang County