关键词： 网红经济, 聚集地, SWOT, 旅游营销, 张家界市

Abstract: Using the SWOT model, this paper analyzes the advantages, disadvantages, opportunities, and threats of building Zhangjiajie into a developed cybereconomic place. It is found that the advantages of Zhangjiajie include abundant local resources, mature online marketing, and robust  policy support. Insurfficient economic development,inadequate functions of the transportation hub  are also the threats which Zhangjiajie are facing. The recovery of the tourism market, the development of online economy, and the improvement of transportation and logistics system  are the opportunities. The complicated operation and supervision of online economy, the short period of online  effects, the lack of online operation talents, and fierce competition in surrounding areas are threats. In order to further cultivate and develop cyber economy, the city of Zhangjiajie must exploit the potential of  products for online marketing and activate the online marketing efficiency; strengthen the reservior of talents and enhance competitiveness; build a sophisticated regulatory mechanism to avoid regulatory absence; strengthen maintenance system, and consolidate the foundation for development.

Key words: cyber economy, developed place, SWOT, tourism marketing, Zhangjiajie City