电信家庭宽带资费套餐及其设计策略

journal6 ›› 2010, Vol. 31 ›› Issue (6): 107-109.

电信家庭宽带资费套餐及其设计策略

（长沙理工大学，湖南　长沙 410140）

出版日期:2010-11-25 发布日期:2012-04-11
作者简介:金洪波（1976-），男，湖南双峰人，湖南铁通客服监察部总经理，长沙理工大学工商管理硕士生，主要从事营销学研究.

Strategies of Designing the Pricing Packages of Family-Use Broadband in the Telecom Market

(Changsha University of Science and Technology,Changsha 410140,China)

Online:2010-11-25 Published:2012-04-11

摘要/Abstract

摘要：针对电信行业家庭宽带市场竞争的的现状，通过对资费套餐制订的相关因素分析，结合湖南铁通家庭宽带资费套餐执行过程中存在的问题，从品牌策略、促进语音保存量策略、全业务运营策略和提供超值服务策略等方面阐述了家庭宽带市场资费套餐的设计.

关键词： 家庭宽带, 资费套餐, 设计策略

Abstract: In the accordance with the present situation of market competition of family-use broadband in the telecom industry,the analysis on the related factors of making the pricing packages,and the issues in the process of executing the pricing packages of family-use broadband of Hunan Tietong,this paper puts forward the strategies of designing the pricing packages of family-use broadband in the telecom market,which are the strategy of brands,the strategy of increasing the number of phone calls users,the strategy of full business operation and the strategy of providing the increment service.

Key words: family-use broadband, pricing package, strategy of designing

金洪波. 电信家庭宽带资费套餐及其设计策略[J]. journal6, 2010, 31(6): 107-109.

JIN Hong-Bo. Strategies of Designing the Pricing Packages of Family-Use Broadband in the Telecom Market[J]. journal6, 2010, 31(6): 107-109.