journal6 ›› 2009, Vol. 30 ›› Issue (5): 126-128.
• 管理 • 上一篇
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摘要：WEB2.0是互联网的一次技术和理念的升级换代，最大特点是个人化、去中心化，强调用户的广泛参与，全民传播已成为其潮流和趋势.在WEB2.0时代，品牌危机已呈现不可控制性和“病毒”式快速传播的特点.对市场上的品牌来说，面临危机已是一种常态，关键是要更好地利用WEB2.0时代的传播媒介，构建完善的危机防范机制.品牌危机公关介入关键是速度，措施是有效选择媒介，充分利用好新媒体.信息发布的主题，永远要将受众的感受放第1位.
关键词： WEB2.0, 品牌, 危机公关
Abstract: WEB2.0 is an upgrading in both the technotology and ideology of Internet.Featured as individualistic and decentralized the concept focues on broad participation of users and universal communication.In WEB2.0 age brand crisis gets more uncontrollable and spreads in a “virus” way,which becomes a normal state to brands on the market.The key to better use of communication media in the WEB 2.0 age to construct a stable mechanism for crisis prevention is speed in choosing new media.The feeling of audience should als be primarily considered before a theme can be decided.
Key words: WEB2.0, brand, crisis public relations
刘璇. WEB2.0时代的品牌危机公关[J]. journal6, 2009, 30(5): 126-128.
LIU Xuan. PR Crisis in WEB2.0 Era[J]. journal6, 2009, 30(5): 126-128.
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https://zkxb.jsu.edu.cn/CN/Y2009/V30/I5/126
