体育产品体验营销模型的构建研究

journal6 ›› 2009, Vol. 30 ›› Issue (1): 119-121.

体育产品体验营销模型的构建研究

(衡阳师范学校体育系，湖南衡阳 421008)

出版日期:2009-01-25 发布日期:2012-04-27
作者简介:董海珍（1981-）, 女，衡阳师范学院体育系助教，主要从事体育教育教学研究.

Construction of Experiential Marketing Model of Sports Products

(Department of Physical Education,Hengyang Normal School,Hengyan 421008,Hunan China)

Online:2009-01-25 Published:2012-04-27

摘要/Abstract

摘要：以体验经济的相关理论为指导,从体验营销的核心思想、体验营销模型和体验营销的策略等方面探讨体育产品的体验式营销模型，以求体育产品营销尽早适应体验经济时代.

关键词： 体验经济, 体验营销, 营销模型

Abstract: Starting from analying the core idea,model and strategy of experiential marketing,the author explores the experiential marketing model of sports product in order that marketing of sports product can adapt to the experiential economy.

Key words: experiential economy, experiential marketing, marketing model

董海珍, 董志辉. 体育产品体验营销模型的构建研究[J]. journal6, 2009, 30(1): 119-121.

DONG Hai-Zhen, DONG Zhi-Hui. Construction of Experiential Marketing Model of Sports Products[J]. journal6, 2009, 30(1): 119-121.