高校学报主编的CI意识初探

journal6 ›› 2001, Vol. 22 ›› Issue (1): 84-86.

高校学报主编的CI意识初探

(吉首大学学报编辑部, 湖南吉首 416000)

出版日期:2001-03-15 发布日期:2013-01-05
作者简介:田筱鸿( 1966- ) ,女, 湖南吉首人,吉首大学学报编辑,主要从事期刊编辑学研究.

A Probe Into University Journal Editor’s Corporate Identity Consciousness

( Editorial Board of Journal of Jishou University , Jishou 416000, Hunan China)

Online:2001-03-15 Published:2013-01-05

摘要/Abstract

摘要：CI是现代企业营销管理的理论,它由理念识别(MI) 、行为识别( BI) 和视觉识别( VI) 三个部分组成.高校学报主编导入CI意识是主编职责扩展及学报自身发展的需要. 学报主编CI 意识包括学报MI 的准确定位、BI 的具体落实和VI的外观表达.

关键词： 学报主编, CI意识, 企业识别系统

Abstract: Corporate Identity, Which is composed of Mind Identity, Behavior Identity and Visual Identity, is a theory of the modern enterprise marketing and management. The extension of editor’s duty and the self-development of the journals require that an editor be of CI consciousness which includes the correct location of MI, the carrying out of BIand the Outward convey of VI.

Key words: journal editor, CI consciousness, CIS

田筱鸿. 高校学报主编的CI意识初探[J]. journal6, 2001, 22(1): 84-86.

TIAN Xiao-Hong. A Probe Into University Journal Editor’s Corporate Identity Consciousness[J]. journal6, 2001, 22(1): 84-86.