关键词： 区块链技术, 体育产业, 应用, 困境, 对策

Abstract: The application of blockchain technology in sports industry can promote decentralization,build trust mechanism,realize data value,strengthen property protection,and make sports industry a new source of power to promote high-quality economic development.However,the development of "blockchain + sports industry" is faced with such practical difficulties as prominent bottleneck of blockchain technology application,lack of compound talents,insufficiency of regulatory means,and application to be expanded.From improving the top-level design,increasing R & D investment,innovating regulatory technology,and strengthening personnel training,effective countermeasures are put forward for blockchain technology to drive the innovation and development of China's sports industry,so as to help the healthy and efficient development of "blockchain + sports industry".

Key words: blockchain technology, sports industry, application, difficulties, countermeasures