journal6 ›› 2013, Vol. 34 ›› Issue (3): 21-24.DOI: 10.3969/j.issn.1007-2985.2013.03.005

• 计算机 • 上一篇    下一篇

基于AE的视频广告与动漫广告组合技术

  

  1. (1.宿州职业技术学院计算机信息系,安徽 宿州 234101;2.北京电影学院动画学院,北京 100088;3.宿州凹凸广告传媒公司,安徽 宿州 234000)
  • 出版日期:2013-05-25 发布日期:2013-07-18
  • 作者简介:魏三强(1980-),男,安徽宿州人,宿州职业技术学院计算机信息系讲师,硕士,主要从事动画制作、计算机多媒体技术研究.
  • 基金资助:

    安徽省高校省级自然科学基金资助项目(KJ2012Z405);安徽省教育厅省级教学研究项目(2012jyxm681);国家自然科学基金资助项目(60972040)

Combination Technology of Video Advertising and Animation Advertising Based on AE

  1. (1.Department of Computer Information,Suzhou Vocational and Technological College,Suzhou 234101,Anhui China;2.Animation School of Beijing Film Academy,Beijing 100088,China;3.Suzhou AOTU Advertising Media Company,Suzhou 234000,Anhui China)
  • Online:2013-05-25 Published:2013-07-18

摘要:研究视频广告与动漫广告的组合技术,创作出更加新颖、精美、吸引观众眼球的广告片,具有现实意义.运用AE软件的“假配真”、“穿插”、“仿三维”、动态影像跟踪、抠像、广告画面稳定等功能,将视频广告与动漫广告巧妙地组合在一起,构成一种新型的组合型广告.与传统的广告相比,组合型广告具有生动性、时尚性、趣味性等独到的优势,故市场投放与推广前景良好.

关键词: AE, 视频广告, 动漫广告, 组合型广告

Abstract: It is significant to study the combination technology of video advertising and animation advertising,so as to create more innovative,more attractive,more appealing,and more elegant advertisement.The use of AE software “false and true”,“penetration”,“imitation of 3D”,dynamic image tracking,keying,advertising picture stability and other functions can make a delicate combination of the video advertising and animation advertising to constitute a new combination advertising.Compared with traditional advertising,combination advertising has the advantages of vitality,fashion,and fun,so it has a good market and promotion prospects.

Key words: AE, video advertising, animation advertising, combination advertising

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