关键词： 医学期刊, 媒体融合, 内在逻辑, 现实困境, 优化路径

Abstract: Media integration has become an important means for medical journals to enhance their academic content and influence.In essence,media integration plays an important role in improving the academic capacity of medical journal editors,expanding the dissemination channels of medical journals,and improving the academic influence of medical journals.However,limited by many factors,the media integration of medical journals is still facing difficulties such as low development orientation,insufficient content innovation and shortage of professional personnel,which seriously affects the sustainable development of medical journals.Therefore,it is proposed that medical journals should focus on the new development trend of " Internet + Media ",orientate the development direction of media integration of medical journals with high standards,build the characteristic brand of media integration development of medical journals,and establish a team of medical journal media integration professionals,so as to finally realize the high integration development of medical journals and new media.

Key words: medical journal, media integration, internal logic, reality dilemma, path for optimization