关键词： 5W模型, 思想政治教育, 教育认同, 实证

Abstract:

From the perspective of communication science and based on the 5W model, this paper empirically studies the influence of communication factors, including communication subject, communication content, communication channels and receivers on the identification effect of ideological and political education in the process of communication of ideological and political education in colleges and universities. The research finds that the strength of the relationship between the communicator and the receiver, the professional competence of the communicator, the professional competence of the communicator, the content of the communication and the media have significant positive effects on the identification effect. And the content of the communication, the media and the strength of the relationship between the communicator and the receiver have more significant positive effects than other factors. Therefore, the current ideological and political education in colleges and universities should focus on innovating and enriching the content of communication, systematically utilizing modern social media, strengthening the strength of the relationship between the two sides of the main body of education with the help of curriculum ideological and political and thus promoting the effect of ideological and political education identification in colleges and universities.

Key words: 5W model, ideological and political education, identification; , empirical study